Frissonomics uses a simple three-flavor framework inspired by classic Neapolitan ice cream — Vanilla (Data), Chocolate (Creative), and Strawberry (Experience) — to help organizations build smarter marketing strategies, stronger brands, and unforgettable customer experiences. Each flavor represents a critical part of a brand’s growth system. Together, they create a balanced, purpose-driven approach that works across service-based businesses, events, hospitality, and experience-driven industries. We have one additional strategy element we will address momentarily.

The Flavors of the Frissonomics Strategy

Vanilla:

Vanilla is the flavor nobody celebrates — but everything falls apart without it.

At Frissonomics, Vanilla represents your data foundation: the systems, tracking, and truth sets that give your business clarity.

This is where we build:

  • your zero/first-party data strategy

  • your CRM and attribution model

  • UTMs, tagging structures, and clean reporting

  • automated workflows across your platforms such as your CRM, email, social media, SMS txt, GA4, Meta,

  • the “source of truth” every great brand needs before it grows

Vanilla is the steady, reliable backbone of your marketing. It’s where we eliminate guesswork, connect your platforms, and turn fragmented data into a system & information you can actually trust. When the data is right, every decision gets easier — and every dollar works harder.

Chocolate:

Chocolate is the creative layer — rich, emotional, and the first thing most people taste.

In our model, Chocolate represents your creative strategy, the ideas and campaigns built on top of a strong data foundation.

This is where we define:

  • your brand messaging and voice

  • campaign concepts informed by behavioral insight

  • content strategy across paid, organic, and experiential channels

  • Emotional Architecture™ — our system for building creative that sparks feeling and moves people to action

Chocolate is not random creativity. It’s creativity with yield — ideas built on data, shaped by human behavior, designed & personalized to speak to YOUR customers. When Vanilla gives us the truth, Chocolate gives you the story that people remember, with them in mind.

Strawberry:

Strawberry is the flavor that brings everything to life — bright, emotional, and unforgettable.

This flavor represents your experience layer: how customers interact with your brand, how they feel, and why they come back.

Here we build:

  • experiential marketing campaigns

  • large-scale events, activations, and hospitality experiences

  • customer journey design

  • loyalty and advocacy systems

  • brand moments unique to YOUR business that create emotional capital

Strawberry turns creative into connection. It transforms transactions into relationships and audiences into communities. It’s the moment where your brand stops being something customers see — and becomes something they feel & identify with building toward consumer advocacy.

Our Neapolitan Mix works because - just like no one enjoys Vanilla Ice Cream by itself - but it’s a flavor everyone can identify with just like great brands are never built on just a single flavor note. As your business grows & evolves, so do the flavors your customers want to experience. You can run world-class creative, but without knowing will it resonate with YOUR customers, & its targeted audience correctly, you are missing connection opportunities. You can’t build emotional capital without strategic messaging that speaks to who you are and what you provide to THAT audience. And you can’t measure results without a unified system underneath it all, because we do not aim just to assume - we aim to KNOW saving time, effort and resources.

Frissonomics blends:

  • Vanilla: Pure Data clarity & functionality

  • Chocolate: Creative Vision, Your Purpose & your WHY as a company communicated to the right audiences.

  • Strawberry: The Human/Consumer Experience elevated to the level that created advocacy.

The result is a foundationally sound brand that creates true connections, that’s also built for measurable, memorable, and for long-term growth.

Every business starts with a variation of the three foundational flavors — Data (Vanilla), Creative (Chocolate), and Experience (Strawberry). These are the essentials. They’re the base of every smart, measurable strategy.

But the real differentiation — the part that makes your business unmistakably yours — comes from your toppings.

Toppings are your purpose, your why, your cultural DNA, and the industry-specific realities that shape how you show up. They’re the finishing touches that make two companies with the same base look, feel, and perform completely differently.

Think of toppings as your brand’s personality traits, operational quirks, customer expectations, your cx strategy come to life, regulations, trends, and your ambitions. Some teams need sprinkles. Others need hot fudge. A few need a double-shot of espresso poured right over the top.

We build the base the same way for everyone — but the toppings? Those are customized to your industry, your customers, and the emotional capital you want to create.

THIS REQUIRES A PURPOSE DRIVEN & INTENTIONAL STRATEGY.

But what about the…

How do YOU want to decorate your sundae to make it awesome, memorable and tasty for your consumers to continue to talk about?

Click on each to learn more about our approach to your business.

Services We Offer

Vanilla:

🍨

    • Data strategy & governance

    • Data consolidation & cleanup

    • CRM + platform integrations

    • Attribution modeling + UTM structure

    • Customer segmentation & behavior analysis

    • Lifecycle & funnel analytics

    • Lead scoring

    • Workflow automation (email/SMS/pipeline)

    • AI-driven personalization

    • Automated lead routing

    • Automated follow-ups + nurture

    • Review automation

    • Triggered content

    • Intelligent alerts + notifications

    • AI-assisted insights

    • Dashboard creation (sales, marketing, CX)

    • KPI alignment + reporting

    • Cross-platform data blending

    • Performance snapshots

    • Forecasting & trend analysis

    • Real-time reporting automation

    • Automated content delivery workflows

    • Multi-channel distribution logic

    • Email + SMS content routing

    • Content repurposing systems

    • Segment-based content delivery

    • Social → CRM integration

    • Predictive send-time optimization

Chocolate:

🍫

    • Brand story + message architecture

    • Positioning + differentiation

    • Value proposition clarity

    • Brand personality + voice

    • Competitive narrative mapping

    • Brand identity guidelines

    • Content pillars + themes

    • Audience messaging framework

    • Funnel-aligned content planning

    • Creative direction guidelines

    • Storytelling frameworks

    • Repurposing strategy

    • Creative direction (visual + verbal)

    • Content templating & system building

    • Social content architecture

    • Video + short-form ideation

    • Design guidelines

    • Asset library creation

    • Short-form video creation

    • Social posts

    • Copywriting (ads, email, landing pages)

    • Scriptwriting

    • Graphics + visuals

    • AI-assisted content production

    • Campaign planning & orchestration

    • Channel strategy (owned, earned, paid)

    • Funnel design & optimization

    • Multi-channel execution roadmap

    • Budget planning

    • Measurement & reporting structure

    • Paid social planning

    • Google/YouTube/LinkedIn/TikTok planning

    • Audience targeting + segmentation

    • Budget allocation

    • Creative testing (A/B, multivariate)

    • Retargeting strategy

    • ROAS/CPA optimization

    • Landing page alignment

🍓

Strawberry:

    • CX journey mapping

    • Expectation + gap analysis

    • Service standards framework

    • Multi-touchpoint alignment

    • Experience scoring

    • Feedback loops

    • Persona development

    • Behavior + motivation mapping

    • Customer expectations research

    • Audience segmentation

    • Personalization criteria

    • Retention strategy

    • Referral programs

    • Loyalty program architecture

    • Advocacy systems

    • Repeat engagement frameworks

    • “Signature moments” design

    • Customer service scripts

    • Post-purchase content

    • Onboarding flows

    • Review request flows

    • Touchpoint communication templates

    • “Surprise & delight” content assets

Three scoops of ice cream in white, pink, and light gray flavors on a white background.

These three elements together - taste pretty sweet to your customers, business & overall experience.

Your Toppings apply to all 3 Flavors.

A bit more detail…

Frissonomics is the intersection of the human experience with the economics of your business. We believe that the most impactful marketing campaigns, experiences, or businesses are those that spark genuine feelings and brands that look to create unforgettable experiences for their customers. We combine insights from behavioral economics & purpose-driven strategies with the aim of driving authentic emotional connection with your brand or experience. We craft brand, data, cx, automation & marketing strategies & ecosystems that continue to inform one another, resonate deeply and drive measurable outcomes.

-Let's create moments that matter and campaigns that count.

Frisson Defined:

also known as aesthetic chills or psychogenic shivers, is a psychophysiological response to rewarding stimuli (including music, films, stories, and rituals) that often induces a pleasurable or otherwise positively-valenced affective state and transient paresthesia (skin tingling or chills), sometimes along with piloerection (goose bumps) and mydriasis (pupil dilation).

What are your customers saying about you now that would make others want to try what you have to offer?

Is your business model one that needs a great experience to drive returning business, create new business or gain memberships?

?

?

Are you too busy working IN your business to be able to spend time working ON your business to allow for it grow?

?

Does your business have the opportunity to make people feel about what you do? What does that do to your business growth?

?

Have you looked or reviewed your data to understand your overall brand sentiment & how many customers are actually returning to you?

?

We use what we know & what we want to know about your customers to maximize and personalize their experience.

Your Experience Architects

  • A photo of Josh Mason, that sexy devil.

    Josh Mason

    Purpose Driven Marketing Professional

    Data Strategy & Analytics

    Read Bio
  • Artist painting in studio with artwork in background

    Nate Heck

    Professional Storyteller

    Video Editing, Campaign Design

    Read Bio
  • Man working at a desk with a computer

    Charles Crisler

    Visual Elements

    Graphic & Web Design

    Read Bio
  • Pink melting smiley face with drips, black outline, and eyes.

    The Right Person

    Not every job has the right person in-house, so we work with a variety of artists, graphic designers, & other creatives to bring your exact ideas to life! Good creative should help your customers feel about your product or services.