Frissonomics is a strategy-led consulting and execution firm that helps businesses grow by aligning data strategy, brand strategy, and customer experience, so your marketing strategy performs on target, on brand message & to the right audience(s). We focus on measurable outcomes, operational clarity, and long-term competitive advantage—not disconnected marketing tactics.

Frissonomics solves three core problems most businesses face:

1. Fragmented data and unclear performance visibility

2. Inconsistent or underperforming customer experiences

3. Marketing spend that lacks accountability or ROI clarity

Our work creates alignment between systems, messaging, and real consumer behavior.

Traditional agencies often sell services (ads, content, social).
Frissonomics sells outcomes.

Key differences:

• Strategy before execution

• Data architecture before campaigns

• Experience design before promotion

• Automation and systems thinking over manual effort

We act as an advisor and operator, not a vendor.

Frissonomics works best with businesses where customer experience directly impacts revenue, including:

• Home services and trades

• Restaurants and hospitality

• Experiential brands and venues

• Professional services

• Community-driven and place-based organizations

We support startups, growth-stage companies, and established brands.

Services are modular but typically include:

• Data Strategy & Attribution Design

• Brand Strategy & Positioning

• Marketing Strategy & Spend Planning

• Customer Journey & Experience Strategy

• Automation & CRM Architecture (GHL, HubSpot, JobNimbus)

• Measurement, Dashboards & Reporting

• AI-readiness & discoverability optimization

Execution follows strategy—not the other way around.

Both.

Frissonomics builds the strategic foundation first, then either:

• Executes directly, or

• Oversees and integrates with internal teams and vendors

This ensures work stays aligned, measurable, and scalable.

AI-ready means your business is:

• Structurally understandable by AI systems

• Discoverable across AI platforms and assistants

• Supported by clean data, schemas, and authoritative signals

This includes structured content, schema markup, directory presence, first-party data strategy, and consistent entity signals.

We treat data as infrastructure, not reporting.

Our approach:

• Define what should be measured before tracking

• Design attribution that reflects reality, not vanity metrics

• Centralize data across platforms

• Translate insights into operational decisions

If data does not change behavior, it is not doing its job.

Common platforms include:

• HubSpot, JobNimbus (any CRM)

• Google Analytics 4 (GA4)

• Google Tag Manager

• Looker Studio

• POS systems (restaurants & retail)

• Call tracking and attribution tools

• Social Media Platforms

Platform choice is driven by business needs, not preference. Anywhere data lives or systems you use in support of your business, we review for functionality and make recommendations.

No. Frissonomics complements internal teams.

We:

• Provide clarity and structure

• Reduce guesswork

• Eliminate wasted effort

• Enable teams to execute more effectively

Think of Frissonomics as strategic leadership plus systems design.

Success is measured through:

• Revenue-aligned KPIs

• Customer behavior changes

• Operational efficiency gains

• Reduced waste in spend and effort

• Improved customer retention and advocacy

We define success metrics before work begins.

Engagements typically follow:

1. Discovery & audit

2. Strategy build

3. Systems and infrastructure design

4. Execution and optimization

5. Ongoing advisory or retainer support

Projects are scoped to outcomes, not hours.

Yes—if the business is serious about growth, clarity & a foundational approach to growth.

We are not a fit for:

• One-off tactic requests

• “Just run ads” thinking

• Businesses unwilling to align internally

We are ideal for owners who want to build something durable. It’s easier to grow a business on a solid foundation, with a clear identity & understanding of their business offerings.

Timelines vary, but typically:

• Strategic clarity: 30–60 days

• Operational improvements: 60–90 days

• Revenue and performance impact: 90+ days

Sustainable growth is intentional, not instant.

No.

We believe in:

• Clear scopes

• Transparent expectations

• Mutual accountability

Clients stay because the work delivers value—not because they are locked in.

We design experiences intentionally across:

• Digital touchpoints

• In-person interactions

• Communication and follow-up

• Service delivery and recovery

Our belief: You get the experience you allow for—or plan for.

Clients typically gain:

• Clear strategic direction

• Stronger customer trust and loyalty

• Better use of time, money, and energy

• Improved visibility into what actually works

• A scalable foundation for growth

Frissonomics is right for you if:

• You want clarity, not noise

• You value data and experience equally

• You care about long-term outcomes

• You want fewer tools doing more meaningful work

Pricing is based on:

• Scope and complexity

• Desired outcomes

• Systems involved

• Level of execution required

We price for impact, not volume.

The first step is a structured discovery conversation to understand:

• Your goals

• Your current systems

• Your constraints

• Your definition of success

From there, a clear recommendation is made—whether or not we proceed.